A Well Known Brand
Kerala needs no introduction, the name of the state itself has become a
well known brand in the tourism fraternity. Just a mention here, a sentence
there and you have vivid images that are visually expressed in your mind
resulting in a surfeit of messages that need to be interpreted by your
brain. Well, we know that it's a tough ask but that's the kind of effect
that Kerala has on people.
Let's put it this way, a brand is a promise and so is Kerala. Anyone who
comes in contact with the name quickly thinks of some images that he or she
has always associated with Kerala. If they come to the state and don't find
it, they are likely to be disappointed. There is a big BUT that will come up
here ... here it is ... But, if they come here and find more than what they
thought they'd get ... they are likely to return for more of it.
The Turnaround of Kerala
There was a time when Kerala was just an untouched stunner in the southern
corner of India. Those who toured India thought nothing beyond Agra and
Jaipur. If they did, they went to the Himalayas. Then came a time when
people of Kerala realized that there was great potential in their state as
far as tourism was concerned and they decided to seduce the world with its
charm. Needless to say, they succeeded and what a success it was. It was a
classic case of the cooperation of Government, private sector and the People
to make use of the innovative products in the tourism sector and a dynamic
Brands Within the 'Brand
Ayurveda and Kerala
There is only one system of medicine that treats all of us as unique
individuals and that's Ayurveda. Contrary to other systems, Ayurveda treats
not only the symptoms but the root cause of the disease. The modern system
of medicine was ignoring this aspect and the entrepreneurs of Kerala were
the first to spot a business opportunity in this need gap. Today if the
Ayurveda packages have become almost synonymous with Kerala, it's not
The rich cultural heritage of the state has contributed greatly in keeping
the tourists engrossed. They create the visual effects that are spectacular
and music that leaves you stunned, in fact everything in Kerala has been
created on a monumental scale so it's no wonder if you end up mesmerized by
Shopping in Kerala
Kerala is a veritable paradise for the shopping addicts who are always on
the lookout for something unique so that they can show it off back home. For
the starters, we'd suggest the handicrafts and artifacts that are made of
coir, coconut shells, wood and a host of other items. You'll find several
small items that will make a great souvenir for your Kerala visit.
There is no reason why you shouldn't be in Kerala, at least that seems to
be message Kerala is conveying to you. Along with all other attractions, the
hill stations in Kerala are among the most beautiful and right up there if
you want to compare these with the other hill stations of India.
... And More
Whatever be it that fascinates you, you'll find a reason to come to Kerala.
If you are an art aficionado, come to Kerala. Interested in the wildlife or
water bodies, Kerala is there to satiate you.
All this is just an introduction to the fascinating state of Kerala. To
know the place intimately, keep visiting. See you.